WHEN PEOPLE TALK about “the next big thing,” they’re never thinking big enough. It’s not a lack of imagination; it’s a lack of observation. I’ve maintained that the future is always within sight, and...
A privacy policy is a statement or a legal document that discloses some or all of the ways a party gathers, uses, discloses and manages a customer or client’s data. This is not something...
Optimize the Customer Journey to Increase Conversions and Profits Now that you have set up the proper testing processes for your marketing assets to increase the conversions on your website, it’s time to take...
Chances are that your marketing department spends endless hours devising new strategies and optimizing campaigns to send more traffic to your website and push your prospects to the right page to process an order....
In the digital era, a mobile presence is critical for businesses to attract, retain and communicate with customers. With so many consumers now using their mobile devices to interact with businesses, it is imperative...
A few days ago on a busy school night, my wife called and asked me to pick up some dinner on the way home. She mentioned a restaurant we like, even though we don’t...
1) Mobile usage is exploding. This might not be a surprise for most of you, yet despite the impressive statistics below, many businesses do not yet have a mobile website. Hopefully, reading through these...
Shopping finally comes to social media Earlier this year, both Twitter and Facebook began beta-testing “buy” buttons, which appear alongside certain tweets and posts and allows users to make purchases with just a click...
While most brands have a digital measurement plan in place, it’s never a bad idea to take a fresh look at how you measure to determine if your approach is as strong as it...
